People’s internet information searches are continually changing. The development of voice search has been among the most significant recent changes. More and more people are utilizing voice search to conduct online research thanks to the popularity of smart speakers like Amazon’s Alexa and Google Home as well as the voice assistants on our smartphones.
What does this entail for SEO then? In essence, it means that companies must begin planning how to optimize their websites for voice search. The following points should be remembered:
Long-tail keywords
People tend to use more conversational, natural language when using voice search. Long-tail keywords—phrases with three words or more—are therefore becoming more significant. For instance, a person would ask, “What’s the best pizza place nearby?” rather than “best pizza in town.” Make sure to use these long-tail keywords in the text of your website.
Featured snippets
The device will frequently read out a featured snippet when someone does this type of search. This is a brief response to the inquiry. For instance, the device might respond, “The Eiffel Tower is 324 meters tall,” in response to the question, “How tall is the Eiffel Tower?” Make sure your material is precise and addresses frequently asked topics about your sector to boost your chances of being included in featured snippets.
Local search
In order to locate a local company or service, voice searches are frequently used. You might hear someone ask, “Find a dentist near me,” for instance. By providing your location and phone number on your website and claiming your Google My Business page, you can ensure that your company is optimized for local search.
Page speed
Although page speed has always been crucial for SEO, voice search makes it even more crucial. If your website takes too long to load, voice search users will probably move on to the next result because they frequently use voice search to find rapid answers.
Schema markup
A sort of structured data that aids search engines in comprehending the material on your website is known as schema markup. Due to the fact that it enables devices to retrieve relevant data for featured snippets, it is becoming more crucial for voice search. For instance, utilizing schema markup to specify cooking time and ingredients on a recipe page will improve your chances of being included in a featured snippet.
You can remain ahead of the curve and make sure that your company is visible to the rising number of people who use their search for information online by keeping these pointers in mind and optimizing your website for voice search.
We at BizFodge specialize in assisting companies with voice search and other emerging technology website optimization. To find out more about how we can help you stay competitive, get in touch with us right away.
